Course curriculum

    1. Course Intro

    2. 1.1 Introduction to Creating a Social Media Strategy

    3. 1.2 Developing a Social Media Strategy

    1. 2.1 Importance of Understanding your Audience

    2. 2.2 Conducting a Social Media Audit

    3. 2.3 Human Center Design Theory

    4. 2.4 Shaping your content around your audience

    5. Chapter 1-2 Quiz

    1. Chapter 3 Intro

    2. 3.1: Setting goals for a campaign

    3. 3.2: Content Types

    4. 3.3. Copywriting

    5. 3.4 Artificial Intelligence

    6. 3.5 Posting Schedules & Strategies

    1. Chapter 4 Intro

    2. 4.1 Types of Metrics

    3. 4.2 Reporting

    1. Chapter 5 Intro

    2. 5.1 Diversity, Equity, & Inclusion

    3. 5.2 Accessibility

    4. 5.3 Balance over Burnout

    5. 5.4 Dealing with Negativity

    6. Cloud Campaign Social Media Management Course 2023 Final Exam

    1. Outro

About this course

  • Free
  • 24 lessons
  • 0.5 hours of video content

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